My name’s Adam Robinson. My business is Damson; the most security focused IT provider in the northwest. We typically work with north-west businesses. We’re between 20 and 150 staff. There’s a lot of risks involved these days, with cybersecurity, we make sure that our customers are using IT correctly, and in a way that can help you reach your full potential. Most importantly, that you’re using IT securely.
I first met Adam when I’d just started my business, and it was still just me. I was going around local businesses and literally knocking on doors, and that was how I met Adam.
As you’ve probably gathered, my marketing experience was very haphazard. Because the business that I was in was IT, I trained as a technician and I’d never educated myself in marketing. What I always knew was possible, but I didn’t know how to get there, was a case of having business come to you.
Knocking on doors is very draining, it takes a lot of energy, and a lot of time. As an entrepreneur, you know the value in what you’re doing, and you think that everybody should be coming on board with it.
Even in one session, we’ve identified exactly who we provide the most value, and where those people are looking.
We discussed how we can pre-qualify whether we can work with somebody before we’ve actually invested too much time, energy, and money on them. This works well at both ends because, it means that we’re not wasting our time, we’re not wasting their’s.
Paying up front for a catapult session is a big leap of faith because it’s something that’s quite intangible to begin with. Especially after I’ve worked with a number of different marketing companies before. As an entrepreneur with quite a strong mindset, I’m going in with an idea, and that idea might actually not be a good idea, but it’s what I’m thinking.
So, rather than somebody just saying ‘yeah yeah yeah, go for that!’, working with Adam, he’ll actually challenge you. He’ll say ‘well, what about this, what about this..’, or sometimes go ‘actually that’s a rubbish idea, let’s start over’.
It’s that honesty, and it’s that integrity that really makes something stand out.
So really, the the first part of working with Adam is him really interrogating you and your business. Sometimes, because it is your business, that could be quite uncomfortable. It’s almost like it’s quite an in-depth questionnaire.
In the first session we covered a lot of ground. We went into such detail that we didn’t actually get everything done that we’d perhaps wanted to. However, the flip side of that was that there were so many ideas that we can actually put into practice straightaway. As a result of covering those first few pointers, we’ve not only identified the ideas, and the way that we’re going to execute them but, also how we can measure it. When you can measure it, you’ll be able to get an indication of what the ROI is.
I’m sure that, if everything goes to plan, and if these ideas work how we want them to, it would be insanity not to reinvest on the same basis, and in fact do it continually to audit all aspects of our marketing.
Personal development is really important in business, you learn skills every day that you can apply, not just now, but also in the future. When Adam first suggested that we have a catapult session it was a big leap of faith. I kind of went into it with the mindset of even if I just learned one thing that leads to picking up a couple of new contracts, it’s paid for itself. Most importantly, I’d have learned something.
The first session we covered so much ground. We identified so many different aspects of marketing that we’re not picking up on, or making use of. They completely exceed my expectations.
When I first started my business I considered a brand as a logo, a letterhead, and a business card, that sort of thing. What I’ve learned recently is that the brand goes beyond that into how your customers feel when they deal with your company. What Adam has started to show me now is that it goes a step further: In terms of my personal brand, as an entrepreneur, everything from how you dress, to what car you drive, to anytime you’re seen to be associated with your business, or with your customers’ business, how it makes them feel and what impression it gives off.
I’ve also learnt that whilst you’re there to give a great service, you also reserve the right to be picky about who you work with. Those businesses that you choose to work with are going to get the most out of you. They’re the ones who are going to recommend you, and bring more business through the door.
Meeting with Adam, he made it clear from day one that it’s all about return on investment. We’ve ripped up the rulebook today. I consider myself an open-minded entrepreneur that’s very versatile and dynamic. Because of that, I like to try new things but still, some of the things that have emerged today have actually surprised and shocked me a little.
I’m now thinking ‘well, that’s my thought pattern but actually, that’s a result of things that I’ve been told in the past’. When you’re innovating, you need to throw the rulebook out the window’.
Based on ROI, if things come into fruition the way that we plan, definitely, without a shadow of a doubt. Even if they don’t, or if some of them work and some of them don’t, we’ve come up with ideas today that I would never have come up with on my own. The nature of ideas is that not every good idea will earn you money, but it’s important that those ideas come out anyway.
Even if you take ROI out of it, if I was ever facing a business problem and I felt like I was up against the wall, I’d have no hesitation going to Adam. I’d want to bounce ideas back and forth with another catapult session, just to get the ideas out there.
If you’re thinking about working with the brand chap, you need to ask yourself ‘Do you want to bring in a couple of customers, keep rolling along as you’ve always done?’ If that’s the case, I would say working with Adam probably isn’t for you.
If you’re passionate, energetic, and you want your business to be the best that it can be, and as a result of that bring in huge amounts of business, and hype, and buzz, then you need to give Adam a call.