Let's face it, there's simply so many 'Me-To' businesses out there all competing for the same customers and usually all supplying relatively generic products and services.
I believe we can be different by creating Brand & Marketing Strategies that not only lift my clients businesses to the next level, but 'Catapult' them beyond our wildest dreams.
I regularly interview clients and customers and one of the repeating comments that comes back is 'He's just so inspirational..." This inspiration is a key part of what I do and the reason behind the results I achieve.
Since I started focusing increasingly on brand rather than simply design, I've been fascinated with the power it holds within.
Over the years I've managed to 'Bottle' this 'Gas' developing an easy to follow process lifting the lid on how the 'Big Players' manipulate their brands and thus their consumers too.
Having great design and marketing is a good start, but if you can combine the Emotional Intelligence and Strategic Vision you need to generate a 'Brand', you'll be creating something truly special.
I love success stories, and love it when people do well especially when there's a tail of overcoming adversity thrown in for good measure.
It's true that Business Growth can sometimes just fall into our laps, but why wait for that! I'm a believes in shaping our 'Opportunities' and 'Manipulating Luck'.
I don't know one of my clients that's 'Made it Big' that still doesn't work hard, push themselves, continually learn and refuse to stand still.
9 times out of 10 success is a result of repeatedly 'Getting it Right', tirelessly 'Learning when it goes Wrong', and continually 'Striving to be Better'.
Luck has very little to do with it! We create our Success.
At this moment in time when adversity seems to be at every turn, work with people who share that 'Can Do' attitude and power-on regardless is a privilege.
We all started out in business driven by a passion to achieve something specific. That could be wealth, invention, life choice, there's simply too many 'drivers' to mention. The commonality between them all is there was 'Passion'.
Over the years this 'Passion' might reduce, the day to day involvement reduces our 'Love' for what we do, and that's a real shame.
Being passionate about your business or service is a key driver behind creating success. It'll generate more energy around you, this energy is infectious and be a key differentiator between 'Good' and 'Great'.
Passion is key to me, maybe it should be for you too.