If you’re simply wondering how your current website is performing, and want an automatic report delivered in minutes, then start here.
Are you a search content ‘god’ already?
If you’re already creating content on a regular basis or have an archive of content online, then this might be the most important few paragraphs you’ll ever read!
How hard is that content actually working or you?
Yes, we’ve all heard that content is king these days, but it’s madness to create reams of it, blindly guessing what might rank, what people are actually interested in. Estimating what page length, structure, keyword/phrase, meta-data and page tiles would work best to get it actually found.
That said, you may well be pointing your existing audience directly to it, but why wouldn’t you want to hone it ever so slightly to make it work far harder for you on the wider web; bringing an increasingly larger audience to your doorstep.