Cookie Policy
This Cookie Policy explains how Thorp Ltd (“we”, “us”, or “our”) uses cookies and similar technologies on the website [thebrandchap.com] (“Website”).
1. What are cookies?
Cookies are small text files placed on your device (computer, mobile device or tablet) when you visit a website. They help the website recognise your device, remember your preferences, and collect information about your browsing activities. Cookies may be set by us (first-party) or by third-parties (third-party cookies).
2. Why do we use cookies?
We use cookies for the following purposes:
Strictly necessary cookies: required for the Website to function properly (for example to handle the cookie banner, prevent redirect loops, maintain security/sessions).
Functional cookies: to remember your choices and personalise your experience (such as language, region, form submissions).
Performance & analytics cookies: to understand how the Website is used, count visits, track movement around the site and improve its performance.
Marketing & advertising cookies: to deliver (with your consent) relevant advertising, measure campaign performance, and enable remarketing/retargeting.
3. Third-party cookies
Some cookies are set by third-party services that appear on our Website (for example social media widgets, embedded videos, external analytics/advertising networks). We do not control the setting of these cookies and you should refer to the third-party provider’s own cookie policy for further details.
4. Cookies we set on this Website
Below is a list of the main cookies we use, grouped by category. You may see other cookies not listed below (for example if you have disabled banner consent, or via embedded third-party features) - in that case the same logic applies (purpose, vendor, duration).
Strictly necessary cookies
Cookie name: crumb
Purpose: crumbSecurity/CSRF protection in Squarespace
Duration: Session
Vendor: Squarespace
Cookie name: RecentRedirect
Purpose: Prevents redirect loops to ensure site stability
Duration: Session
Vendor: Squarespace
Cookie name: Test
Purpose: Checks if browser supports cookies
Duration: Session
Vendor: Squarespace
Cookie name: li_gc
Purpose: Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
Duration: 6 months
Vendor: linkedin.com
Cookie name: _ac_s (or similar)
Purpose: Session-tracking cookie used by ActiveCampaign for on-site behaviour analysis
Duration: Session
Vendor: ActiveCampaign
Cookie name: _act_campaign (or similar)
Purpose: Tracks visits, email opens, and user activity for client project tracking automation
Duration: Varies (typically 1 year)
Vendor: ActiveCampaign
Functional Cookies
Cookie name: ss_cookieAllowed
Purpose: Stores user preference for cookie consent status
Duration: 30 days
Vendor: Squarespace
Cookie name: ss_cpvisit
Purpose: Remembers user preferences and repeat visits to improve experience
Duration: 2 years
Vendor: Squarespace
Cookie name: ss_cvisit
Purpose: Tracks session length and behaviour within a visit
Duration: 30 minutes
Vendor: Squarespace
Cookie name: ss_cvt
Purpose: Counts page views per session
Duration: 30 minutes
Vendor: Squarespace
Performance & Analytics Cookies
Cookie name: ss_cid
Purpose: Identifies unique visitors for Squarespace analytics
Duration: 2 years
Vendor: Squarespace
Cookie name: ss_cvr
Purpose: Tracks returning visitors for Squarespace analytics
Duration: 2 years
Vendor: Squarespace
Cookie name: _ga
Purpose: Distinguishes unique users for Google Analytics
Duration: 2 years
Vendor: Google
Cookie name: _gid
Purpose: Distinguishes users for daily analytics reports
Duration: 24 hours
Vendor: Google
Cookie name: _gat
Purpose: Throttles request rate to improve Google Analytics performance
Duration: 1 minute
Vendor: Google
Cookie name: _gcl_au
Purpose: Stores ad-click information for Google Ads conversion tracking
Duration: 3 months
Vendor: Google
Cookie name: _act_campaign (or similar)
Purpose: Tracks visits, email opens, and user activity for marketing automation
Duration: Varies (typically 1 year)
Vendor: ActiveCampaign
Marketing & Advertising Cookies
Cookie name: _fbp
Purpose: Identifies browsers for delivering Facebook advertising and site analytics
Duration: 90 days
Vendor: Meta (Facebook)
Cookie name: fr
Purpose: Used by Facebook to deliver targeted ads and measure ad performance
Duration: 90 days
Vendor: Meta (Facebook)
Cookie name: li_gc
Purpose: Stores LinkedIn user consent for non-essential cookies
Duration: 6 months
Vendor: LinkedIn
Cookie name: bcookie
Purpose: Browser identifier for LinkedIn to track user actions and preferences
Duration: 2 years
Vendor: LinkedIn
Cookie name: lidc
Purpose: Facilitates data-centre selection for LinkedIn services
Duration: 24 hours
Vendor: LinkedIn
Cookie name: lang
Purpose: Remembers LinkedIn user’s language settings
Duration: Session
Vendor: LinkedIn
Optional / Third-Party Embedded Content
Cookie name: VISITOR_INFO1_LIVE
Purpose: Measures bandwidth for embedded YouTube videos
Duration: 6 months
Vendor: YouTube (Google)
Cookie name: YSC
Purpose: Tracks video views for embedded YouTube videos
Duration: Session
Vendor: YouTube (Google)
5. How to control or delete cookies
You can change your browser settings to block or delete cookies, how to do this varies by browser (Chrome, Safari, Firefox etc). Please note that blocking or deleting some cookies may adversely affect your experience of the Website and your ability to access certain features.
You may also withdraw or amend your cookie consent at any time by clicking the “Manage cookies” button on the Website footer or within our cookie banner.
6. Contact us
If you have any questions about our use of cookies, please contact us at: grow@thebrandchap.com.
Last updated: 22nd Oct 2025