Privacy Policy


1. Who We Are

This Privacy Policy explains how Thorp Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal information.
We are a UK-based brand strategy and marketing agency operating from Cumbria, serving clients in the UK and internationally.

If you have any questions, you can contact us at: grow@thebrandchap.com

2. What This Policy Covers

This policy applies to:

  • Our website: thebrandchap.com

  • Our social media pages and advertising platforms (LinkedIn, Meta, etc.)

  • Our email communications (including ActiveCampaign mailings)

  • Any direct communication with us (forms, calls, or proposals)

3. What Information We Collect

Type: Contact Data
Examples: Name, email, phone, company
Why we collect it: To respond to enquiries, provide quotes, and deliver services.

Type: Usage Data
Examples: IP address, device details, pages visited, time on site
Why we collect it: To improve our website performance, SEO, and marketing effectiveness.

Type: Marketing Data
Examples: Email engagement, preferences, unsubscribes
Why we collect it: To send updates, insights, or newsletters when you’ve opted in, and to understand what content people find useful.

Type: Client Data
Examples: Contracts, invoices, project notes, communication history
Why we collect it: To manage client relationships, deliver contracted work, and maintain proper business records.

Type: Technical Data
Examples: Cookies, analytics data, pixels
Why we collect it: To understand site performance, track conversions, and ensure everything runs smoothly across devices.

4. How We Use Your Information

Purpose: Responding to enquiries and delivering services
Lawful Basis: Legitimate interest and contract fulfilment

Purpose: Sending marketing or newsletters
Lawful Basis: Consent

Purpose: Website analytics and cookies
Lawful Basis: Consent (via cookie banner)

Purpose: Managing client relationships and accounts
Lawful Basis: Contract and legitimate interest

Purpose: Protecting our business, handling disputes, and maintaining records
Lawful Basis: Legal obligation and legitimate interest

We never sell your data or share it with third parties for their own marketing.

5. Who We Share Data With

We only share data with trusted partners who help us run our business safely and effectively:

  • Squarespace – website hosting and analytics

  • ActiveCampaign – email marketing and CRM

  • Google Analytics / Tag Manager – website analytics

  • Meta & LinkedIn – social media and advertising pixels

  • Professional advisors – accountants, legal, or IT support (when required)

All partners are required to comply with UK GDPR or equivalent data protection laws.

6. International Data Transfers

Some of our providers (such as ActiveCampaign, Google, and Meta) store or process data outside the UK or EEA.

When this happens, we ensure that adequate safeguards are in place, such as UK-approved Standard Contractual Clauses or participation in the EU–US Data Privacy Framework.

7. How Long We Keep Your Data

We only keep data for as long as needed for its purpose:

  • Enquiry and marketing records – up to 24 months

  • Client project data – up to 6 years after last contact (to comply with legal and tax obligations)

  • Legal or dispute correspondence – up to 6 years

After that, we securely delete or anonymise your data.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access a copy of your personal data

  • Request correction or deletion

  • Withdraw consent for marketing

  • Object to processing or request restriction

  • Request data portability

To exercise these rights, contact grow@thebrandchap.com.

If you’re unhappy with how we’ve handled your data, you can contact the Information Commissioner’s Office (ICO) at https://ico.org.uk/make-a-complaint.

9. Cookies and Tracking

We use cookies and similar technologies to:

  • Improve site performance

  • Understand how visitors use our website

  • Personalise content and advertising

You can manage or withdraw cookie consent at any time via your browser settings or our cookie banner.

For details, see our separate Cookie Policy.

10. Children

Our website and services are not intended for individuals under the age of 16, and we do not knowingly collect data from them.

11. Security

We take reasonable technical and organisational measures to protect your data from loss, misuse, or unauthorised access. However, no system is completely secure, so we cannot guarantee absolute security.

12. Changes to This Policy

We may update this policy from time to time. Any updates will be posted on this page with a revised “Last Updated” date.

We encourage you to review it periodically to stay informed.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us on:

Email: grow@thebrandchap.com
Website: https://thebrandchap.com
Registered in England & Wales

Last updated: 22nd Oct 2025