Terms & Conditions
1. Who We Are
The Brand Chap and The Catapult Club are trading names of Thorp Ltd.
Registered in England and Wales (Company No. 04688116)
Registered Office: Suite B, Rayrigg Hall Farm, Rayrigg Road, Windermere, England, LA23 1BW
Throughout these terms, “we”, “us”, and “our” refer to Thorp Ltd, The Brand Chap, or The Catapult Club.
“You” and “your” refer to the client, customer, or user of our services.
2. Scope of These Terms
These Terms & Conditions govern all use of our websites, tools, content, consultancy, coaching, design, development, and AI-related services.
By engaging with us, using our websites, or commissioning any project, you agree to these terms in full.
Each project or engagement will include a written proposal or email confirmation defining the specific scope, deliverables, and fees. That document forms part of this agreement.
3. Our Services
We provide brand strategy, design, coaching, content creation, SEO, consultancy, web development, and AI-powered tools under various programmes and project structures.
All services are delivered in good faith and to professional standards, but we do not guarantee any specific business, personal, or financial result.
Success always depends on your implementation, consistency, and market factors beyond our control.
4. Fees, Payments & Invoicing
All fees are quoted exclusive of VAT (where applicable).
Payment terms are as follows:
Either 100% upfront before work begins, or
Stage payments paid in advance per stage, with the final stage due on completion.
Work will not commence or continue until the relevant payment has been received.
Late payments may incur interest under the Late Payment of Commercial Debts (Interest) Act 1998.
All fees are non-refundable once work has begun, regardless of outcome or client satisfaction.
No refunds will be issued for partial completion, client delays, or perceived lack of results.
5. Cancellation & Termination
If you wish to cancel before work starts, you must provide written notice.
Once any work or preparation has commenced, the full fee for that stage remains payable.
We reserve the right to terminate any project or service if payment terms are breached or client behaviour is unreasonable.
All work completed to that point remains the property of Thorp Ltd and may be withheld until balances are cleared.
6. Client Responsibilities
You agree to:
Provide all required information, content, and access in a timely manner.
Review and approve deliverables promptly.
Maintain accurate, lawful content on your platforms.
Delays or issues caused by incomplete or late information are not our responsibility.
Deadlines are contingent upon your cooperation.
7. Intellectual Property & Licensing
All intellectual property, creative works, brand frameworks, AI tools, code, systems, and methodologies developed by or for Adam Thorp remain the exclusive property of Adam Thorp.
Thorp Ltd, The Brand Chap, and The Catapult Club operate under licence from Adam Thorp for use of these proprietary assets.
Clients are granted a non-exclusive, non-transferable licence to use final deliverables for their own business purposes only, contingent upon full payment.
No transfer of ownership of underlying frameworks, systems, or methodologies occurs unless agreed in writing by Adam Thorp.
Clients agree not to copy, reproduce, resell, or reverse-engineer any proprietary frameworks, brand systems, AI tools, or methodologies created by or licensed from Adam Thorp.
Breach of this clause constitutes a material violation and may result in legal action and termination of all licences.
We retain the right to showcase completed projects for portfolio or promotional purposes unless a signed NDA specifically restricts this.
8. Subcontractors & Collaborators
We may engage trusted contractors or collaborators to deliver portions of work.
We remain responsible for overall project quality but are not liable for delays, errors, or omissions caused by third-party service providers beyond our reasonable control.
9. Websites, Platforms & Accessibility
We often build or configure websites on third-party platforms such as Squarespace, Kajabi, or others (“the Platforms”).
We are not responsible for any limitations, updates, or platform-level issues affecting accessibility, security, or compliance.
Compliance with applicable accessibility or legal standards (including ADA, WCAG, Equality Act 2010, European Accessibility Act, or any equivalent law) is the sole responsibility of the client, unless explicitly contracted as a separate paid service. See our full Global Accessibility & Compliance Liability Clause.
If optional accessibility work is agreed, it will be provided on a best-efforts basis, without any warranty of full legal compliance.
Following client sign-off, ongoing accessibility and compliance remain entirely your responsibility.
You agree to indemnify and hold harmless Thorp Ltd, its directors, employees, and contractors against any claims or damages relating to accessibility or compliance issues, regardless of jurisdiction.
10. SEO & Digital Marketing Disclaimer
SEO, digital marketing, and visibility services are provided on a best-efforts basis.
Search engine rankings and traffic depend on external factors such as algorithm changes, competitor activity, and your own implementation.
No guarantee is made regarding ranking, visibility, lead generation, or commercial performance.
You remain responsible for maintaining your website, analytics, and ongoing optimisation.
11. Coaching, Advisory & Strategic Services
Coaching, mentoring, and advisory sessions (including Catapult Coaching and Brand Catapult) are provided for educational and developmental purposes only.
They do not constitute financial, legal, therapeutic, or psychological advice.
Implementation of insights and strategies remains solely your responsibility.
We accept no liability for business, personal, or financial outcomes resulting from the use or non-use of any advice provided.
12. AI, Data & Automation
Certain services may include AI-generated text, imagery, code, or data analysis.
While all reasonable efforts are made to ensure quality and originality, we cannot guarantee the accuracy, legality, or uniqueness of any AI output.
You are responsible for reviewing, verifying, and approving all AI-generated materials before publication or use.
We accept no liability for third-party claims, copyright disputes, or inaccuracies arising from client use of AI-generated material.
Where AI tools are used to generate creative assets, ownership and licence rights are governed by the relevant AI provider’s terms (e.g. OpenAI, Midjourney, DALL·E).
We transfer only such rights as we lawfully hold at the time of delivery.
13. Confidentiality
We treat all client information as confidential and take reasonable measures to protect it.
You agree to keep all proprietary frameworks, strategies, and materials shared with you in strict confidence, and not to disclose or replicate them without written consent.
14. Liability & Disclaimers
All work is performed with professional skill and care. However, you accept that results are influenced by factors beyond our control.
To the maximum extent permitted by law:
We are not liable for any indirect, consequential, incidental, or special damages (including loss of profits, data, or goodwill).
Our total liability for any claim shall not exceed the total amount paid by you for the specific project giving rise to the claim.
This limitation applies regardless of cause or theory of liability and repeats across all services.
Nothing in these terms excludes liability for death, personal injury caused by negligence, or fraud.
15. Data Protection
We handle personal data in line with the UK GDPR and the Data Protection Act 2018.
Please review our Privacy Policy for details.
16. Governing Law & Global Jurisdiction
These Terms are governed by and construed in accordance with the laws of England and Wales, regardless of the client’s location.
Clients outside the UK agree that any dispute shall be subject to the exclusive jurisdiction of the courts of England and Wales, unless otherwise agreed in writing.
These terms are intended to have global effect and apply to all clients worldwide.
17. Force Majeure
We are not liable for failure or delay caused by events beyond our reasonable control, including natural disasters, illness, war, internet outages, or third-party supplier failures.
18. Changes to These Terms
We may update these Terms & Conditions at any time.
The latest version will always be available on our website.
Continued use of our services constitutes acceptance of any updated terms.
19. Contact
For any questions about these Terms & Conditions:
Email: hello@thebrandchap.com
Registered Office: Suite B, Rayrigg Hall Farm, Rayrigg Road, Windermere, England, LA23 1BW
Last updated: 22nd Oct 2025